Skip to content

How to Do Market Research for Airbnb: Step-by-Step Guide

How to conduct effective market research for your Airbnb in this comprehensive guide. From understanding your market to estimating profitability, this guide covers everything you need to know to set your Airbnb up for success.


By Karolyn Hutson

Published on June 11, 2023

Understanding your market is the key to success in the ever-evolving world of short-term rentals. Whether you’re a seasoned host or just starting, conducting thorough market research for your Airbnb can be the difference between a thriving and struggling business. But where do you start? In this comprehensive guide, we’ll walk you through the process step-by-step.

Understanding the Airbnb Market

Before diving into the specifics of market research, it’s essential to understand what the Airbnb market entails.

Definition of Airbnb Market

The Airbnb market refers to the ecosystem of short-term rental properties listed on Airbnb. It encompasses various locations, from bustling city centers to serene rural landscapes. Understanding the dynamics of this market, including the level of competition and the unique characteristics of each location, is crucial for any Airbnb host.

Importance of Market Research

Determining the right market to start your Airbnb analysis
Determining the right market to start your Airbnb analysis

Market research is more than just a fancy term for businesses. It’s a vital process that can significantly impact your Airbnb’s profitability and risk levels. Market research lets you gain insights into your potential guests’ preferences, identify profitable locations, and understand what makes a listing successful.

Conducting Market Research

Now that we’ve established the importance of market research let’s delve into how to conduct it effectively.

Assessing Your Situation

Before you start, it’s crucial to assess your current situation. Consider your chosen location’s risk tolerance, investment capacity, and real estate market. Remember, every investment comes with expenses, and understanding these costs upfront can save you from unpleasant surprises down the line.

Determining the Demand

Understanding the demand for Airbnb rentals in your chosen location is crucial in your market research. You can gauge demand by looking at market size, conducting an autofill test on Airbnb’s search bar, analyzing search trends, and considering seasonal variations.

Staying updated with current trends can give you a competitive edge. Use tools like Google Trends and social media platforms like Twitter, TikTok, and Facebook to understand what’s popular in the Airbnb market.

Target Audiences

Identifying your target audience is crucial for tailoring your listing to attract the right guests. Consider demographics, travel preferences, and behaviors to define your ideal guest.

Key Steps to Conduct Market Research

Conducting market research involves several key steps. These include analyzing your competition, studying top listings, understanding nightly rates, and identifying your unique selling proposition.

Setting Clear Objectives

Setting clear objectives for your Airbnb business can guide your market research. Whether achieving a certain occupancy rate, reaching a specific revenue target, or providing a unique guest experience, having clear goals can help you stay focused and motivated.

Utilizing Airbnb for Market Research

Airbnb itself can be a valuable tool for market research. Here’s how you can use it to your advantage.

Using our Airbnb Calculator

Our Airbnb rental guides are a handy tool that provides a basic idea of how your property might perform in your city. It can give you an estimate of potential revenue, helping you make informed decisions about your investment.

Analyzing Listings

Analyzing other listings on Airbnb can provide valuable insights. Look at factors like filters used, Super Host status, Plus Verified listings, and reviews. These elements can give you a sense of what guests are looking for and what makes a listing successful.

Estimating Potential Profitability

Estimating potential profitability is a crucial step in your market research. Consider factors like price per night, occupancy rate, and expenses. Remember, a profitable Airbnb is not just about high revenue; it’s also about effectively managing costs.

Understanding Your Local Market

Understanding your local market is crucial for positioning your Airbnb for success.

Identifying Local Attractions

Highlighting local attractions to attract Airbnb guests
Highlighting local attractions to attract Airbnb guests

Identifying local attractions can help you market your Airbnb effectively. Whether it’s parks, bars, shopping centers, or sports arenas, knowing what attracts guests to your area can help you highlight the right features in your listing.

Cross-Referencing with Top Properties

Cross-referencing your findings with top properties on Airbnb can provide valuable insights. Look at their headlines, descriptions, and what they’re marketing to their guests. This can help you understand market trends and guest preferences.

Finalizing Your Numbers

Once you’ve gathered all the necessary data, it’s time to finalize your numbers.

Calculating Expected Revenue

Calculating expected revenue involves considering factors like nightly rates and occupancy rates. Remember, profitability isn’t just about revenue; it’s also about managing costs effectively.

Estimating Expenses

Estimating expenses is a crucial part of your financial planning. Consider costs like rent, maintenance, utilities, and insurance. Understanding these costs upfront can help you manage your budget effectively and ensure profitability.

Optional: Researching Local Cleaners

Maintaining a clean and welcoming space is crucial for any Airbnb host. If you’re considering hiring local cleaners, here’s what you need to know.

Finding Reliable Cleaners

Finding reliable cleaners involves considering reliability, quality, communication, and reviews. A good cleaner can help ensure your guests have a pleasant stay, leading to positive reviews and repeat bookings.

Determining Cleaning Costs

Determining cleaning costs is an important part of your budgeting process. Consider the cost of cleaning services and how they fit into your overall expenses. Clean and welcoming space can contribute to a positive guest experience and potentially higher profitability.

Wrapping Up

Conducting market research for your Airbnb is a crucial step toward building a successful short-term rental business. By understanding your market, analyzing competition, estimating profitability, and understanding your local market, you can make informed decisions that can set your Airbnb up for success.

Written by

With over six years of short-term rental hosting experience, Karolyn has helped hundreds of guests have an enjoyable experience. I love writing and am passionate about real estate, hospitality, and photography. Karolyn holds a bachelor's degree in Journalism and enjoys sharing her experiences to help others.