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Airbnb Themes: Creating Unique Experiences for Your Guests

Discover the power of Airbnb themes in this comprehensive guide. Learn why creating a themed Airbnb can boost your business, explore popular theme ideas, and get tips on how to create and market your own themed Airbnb.


By Karolyn Hutson

Published on June 6, 2023

Welcome to the world of Airbnb themes! If you’re an Airbnb host looking to stand out from the crowd, you’re in the right place.

Why Create Airbnb Themes?

Creating an Airbnb theme isn’t just about aesthetics; it’s a strategic move that can significantly boost your business. Let’s explore why.

Stand Out from Other Listings

In the sea of Airbnb listings, you need a hook to reel in potential guests. A unique theme can be that hook. It can make your listing memorable and intriguing, enticing guests to click and learn more.

Charge a Premium

A themed Airbnb isn’t just a place to sleep; it’s an experience. And people are willing to pay for unique experiences. By creating a premium-themed space, you can justify higher rates and increase your income.

Easier to Market

A themed Airbnb gives you a clear marketing angle. Targeting specific audiences and creating compelling promotional content is easier when you have a unique theme to showcase.

Unique Interior Designs

Themed Airbnbs allow you to flex your creative muscles and create unique interior designs. This not only makes your listing more attractive but also makes it more enjoyable for your guests.

Now that we understand why themes are beneficial let’s explore some popular Airbnb theme ideas that can inspire your next project.

Disney Theme Park

A Disney-themed Airbnb can be a hit, especially if your property is near Disneyland or Disney World. Think Magic Kingdom, Epcot, Animal Kingdom, and Hollywood Studios. You can draw inspiration from popular Disney movies and characters to create a magical experience for your guests.

Star Wars Galaxy Adventure

Star Wars is a timeless franchise loved by people of all ages. Transforming your Airbnb into a galaxy far, far away can be a big draw. Consider spaceship beds, glow-in-the-dark stars, and Millennium Falcon-inspired living spaces.

Pirates of the Caribbean

A Pirates of the Caribbean theme can be perfect for beachfront properties or homes near Disneyland. Pirate flags, hammocks, and pirate-themed play structures can create a fun and adventurous atmosphere.

Book Lovers Theme

For a more tranquil and cozy vibe, consider a book lovers theme. Floor-to-ceiling bookshelves, cozy reading nooks, and decor inspired by popular authors or books can make your Airbnb a haven for bibliophiles.

Harry Potter

Dine Like a Wizard in Harry Potter
Dine Like a Wizard in Harry Potter

A Harry Potter-themed Airbnb can be a magical experience for guests. Think Hogwarts-inspired rooms, the dining room as the Great Hall, and bedrooms as different classrooms. This theme can be especially popular near Universal Studios.

Family Game Night

A family game night theme can be a hit with families and groups of friends. Bright colors, arcade games, and decor inspired by vintage games can create a fun and playful atmosphere.

Victorian Home

If you own a Victorian-style home, why not play up its historic charm? Chandeliers, four-poster beds, and royal theming can make your Airbnb feel like a step back in time

Local University Pride

Consider a university pride theme if your Airbnb is near a popular college campus. Use the school’s colors and logo in your decor and provide amenities like a foosball or pool table for a fun, collegiate vibe.

Beach House

Relax in Coastal Bliss in an Airbnb Beach House
Relax in Coastal Bliss in an Airbnb Beach House

A beach house theme is a no-brainer for coastal properties. Blue hues, white furniture, and nautical decor can create a relaxing seaside atmosphere that guests will love.

Iconic TV Shows

Consider theming your Airbnb after an iconic TV show like Stranger Things, Game of Thrones, or Friends. This can be a fun and unique way to attract fans to the show and create a memorable guest experience.

Creating Your Airbnb Theme

Now that we’ve covered some popular theme ideas let’s dive into how to create your own themed Airbnb.

Selecting a Niche

The first step in creating a themed Airbnb is selecting a niche. This should appeal to your target audience and align with your property’s location and features.

Design and Décor

Once you’ve chosen a theme, it’s time to bring it to life with design and decor. This involves selecting furniture, color schemes, and decorative elements that align with your theme.

Hospitality and Amenities

Supply some themed amenities to enhance your guests experience
Supply some themed amenities to enhance your guests experience

Don’t forget about hospitality and amenities. These should also align with your theme. For example, a beach-themed Airbnb might offer beach towels and sunscreen, while a Harry Potter-themed Airbnb might offer a selection of Harry Potter books and movies.

Marketing Your Themed Airbnb

Once your themed Airbnb is ready, it’s time to market it to the world.

Listing Optimization

Optimizing your Airbnb listing is crucial. This involves using SEO-friendly keywords, writing a compelling description, and highlighting your unique theme.

Photography Tips

High-quality photos are key to showcasing your themed Airbnb. Make sure your photos highlight your theme, are well-lit, and are taken from angles that make your space look its best. Explore more about Airbnb photography cost in our hands on guide.

Targeted Promotions

Consider running targeted promotions to attract guests to your themed Airbnb. This could involve offering a discount to guests who book a certain number of nights or promoting your Airbnb on social media.

Wrapping Up

Creating Airbnb themes can be a fun and profitable venture. It allows you to stand out from the competition, charge a premium, and attract a specific type of guest. With a bit of creativity and planning, you can create a unique guest experience that keeps people coming back for more.

Written by

With over six years of short-term rental hosting experience, Karolyn has helped hundreds of guests have an enjoyable experience. I love writing and am passionate about real estate, hospitality, and photography. Karolyn holds a bachelor's degree in Journalism and enjoys sharing her experiences to help others.