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Airbnb Staging 101: How to Outshine the Competition

Discover the power of Airbnb staging in this comprehensive guide. Learn how to stage your property to stand out from the crowd, attract more bookings, and maximize your profits.


By Karolyn Hutson

Published on June 6, 2023

In the bustling world of short-term rentals, standing out from the crowd is no easy feat. But with the right approach, your Airbnb can become a magnet for guests, attracting bookings like bees to a honey pot. This is where Airbnb staging comes into play. In this comprehensive guide, we’ll delve into the importance of staging, how to decide what to stage and share practical tips on staging specific rooms. So, buckle up, and let’s get started!

The Importance of Airbnb Staging

The Impact of Staging

Staging your Airbnb property isn’t just about making it look pretty. It’s a strategic move that can significantly increase your bookings, command higher rates, and earn more 5-star reviews. A well-staged property stands out from the competition, enticing potential guests with its inviting ambiance and attention to detail. It’s like setting the stage for a play – the better the set, the more captivating the performance.

The Need for Professional Staging

While you might be tempted to stage your property yourself, hiring a professional can save you time and money in the long run. Professional stagers have a keen eye for design and know how to make your property shine. They can create a designer look that sets your property apart from the competition, helping you attract more bookings and command higher rates. Plus, they have access to wholesale purchasing power, which can save you a bundle on furnishings and decor.

Deciding What to Stage

Staging Entire Rental Space

If you’re offering a full property, such as a guest house, it’s crucial to stage and photograph the entire rental space. This gives potential guests a comprehensive view of what they’re booking, from the living room to the bedrooms, kitchen, and outdoor spaces. It’s all about creating a cohesive look and feel that tells a story and makes guests feel at home.

Staging Specific Areas

If your rental is based on a spare room or shared spaces, these areas should be staged and photographed perfectly. But don’t stop there. Any high-interest features like beach access, pools, indoor gyms, or security features should also be staged and highlighted in your listing. Remember, unique features often catch a guest’s eye and make your property stand out.

How to Stage Specific Rooms

Staging the Bedroom

A luxurious Airbnb bedroom with high-quality amenities
A luxurious Airbnb bedroom with high-quality amenities

The bedroom is arguably the most important part of your listing. Guests want to know exactly what the room looks like and how much space they’ll have. Aim for a spacious, trendy look with a neutral color palette. Monochromatic color schemes, such as white, pair nicely with different textures, making the room feel larger and more inviting. Add pops of color with throw pillows or artwork for a touch of personality.

Staging the Bathroom

Don’t overlook the bathroom when staging your Airbnb. Simple upgrades, like adding daylight bulbs or fresh white towels, can make a big difference. Consider creating a mini-amenity station with trial sizes of shampoo, conditioner, and toothbrushes. These little touches can make your bathroom feel like a mini oasis and impress your guests. Review our vacation rental bathroom essentials to make your guest experience top notch!

Staging Additional Rooms

The key to the living room, kitchen, and outdoor spaces is to make these areas look clean, welcoming, and functional. Let in as much light as possible, add textures with throw rugs and cushions, and inject color in creative ways. For the kitchen, consider creating a designated ‘guest section’ with a coffee bar or snack center. This makes guests feel more comfortable and provides a great photo opportunity for your listing.

Photographing and Optimizing Your Vacation Rental

Preparing for Photographs

Before you start snapping photos, ensure your rental is spotless. Vacuum, dust, and wipe down all surfaces. When taking photos, aim for eye level or higher to give renters a better view of your space. Wide angles can make your space look bigger and more appealing. And always photograph your rooms during the day when natural light is at its peak.

Optimizing Your Listing

When listing your Airbnb, optimizing it for more views is crucial. Eliminate minimum and maximum stay requirements, offer more amenities, and provide stellar customer service. Adding a profile photo and writing a clear, detailed description of your rental can also help attract more bookings. Remember, the more appealing and informative your listing, the more likely guests are to book.

Making Your Space Memorable and Luxurious

Personalizing the Experience

Making your space memorable is all about adding personal touches. Consider hanging up a map where guests can place a pin on where they’re from or leaving a list of your best local recommendations. These small gestures can connect guests to your space and enhance their overall experience.

Creating a Sense of Luxury

Luxury amenities that make your vacation rental stand out
Luxury amenities that make your vacation rental stand out

Adding a touch of luxury to your space can make it more appealing to guests. Think lush fabrics, fresh white towels, and high-quality bath mats. You could even provide bathrobes for your guests. These little luxuries can make your Airbnb feel more like a high-end hotel and leave a lasting impression on your guests.

Embracing the Location

Incorporating Local Elements

Experience the local charm when you stay at our Airbnb
Experience the local charm when you stay at our Airbnb

If your Airbnb is near a beach or in a cabin in the woods, embrace these elements in your staging. Use local artwork or decor that reflects the environment. This makes your property more unique and helps guests feel more connected to the location.

Wrapping Up

Airbnb staging is more than just a nice-to-have; it’s a powerful tool that can set your property apart, attract more bookings, and increase your profits. Following the tips in this guide, you can create a stunning, memorable, and highly bookable Airbnb property.

Written by

With over six years of short-term rental hosting experience, Karolyn has helped hundreds of guests have an enjoyable experience. I love writing and am passionate about real estate, hospitality, and photography. Karolyn holds a bachelor's degree in Journalism and enjoys sharing her experiences to help others.