Naples, Florida Short Term Rental Regulations

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Reviewed by Derick Hargrave

Last updated August 23, 2023

Naples Short-Term Rental Regulations

Information is maintained by the community to provide helpful insights and links to local regulations, HostScouts does not provide legal or investment advice.

City Code of Ordinances

Collier County commissioners have adopted new registration rules for short-term rentals. Effective January 3, 2022, Collier County will require registration of “short-term vacation rentals.” Properties located in the City of Naples are exempt from Ordinance 2021-45.  Short-term rental of single-family residences, including advertising of these rentals, is prohibited under a 2008 Naples City Ordinance, according to the City of Naples (unless the zoning district expressly authorizes it, which is a rarity in Naples). Naples has taken the stance that its 2008 law is grandfathered and fully enforceable because it was passed before the state preemptions in 2011 and 2013.
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  • Short Term City Rating
  • Competition

  • Real Estate Cost

  • STR Regulations

  • Seasonality

  • Rental Rates


Naples, Florida Quick Stats

Short-term rentals have gained a lot of traction in the last few years. The trends and statistics of this sector are constantly changing, and having access to accurate data is essential for making sound investment decisions.

STR License Required
Tourist Season
October to May
Southwest Florida International Airport (RSW)
Naples Municipal Airport (APF)
Review our Naples Florida short-term rental analytics guide, including rates, property types and other metrics

Want to learn more about Naples?

Hostscouts has you covered. Our guides for this city cover topics that can help you research cities across the US quickly and easily.

Check out our Naples rental analytics guide if you're interested in data on the Naples rental market.

City Activities

Review the popular activities that hosts include in their property positing in Naples.

City Attractions

The most popular local and regional landmarks hosts usually include in their Airbnb or Vrbo property listings.

Naples Rental Rates & Fees

Explore nightly rates that hosts list their properties and the average fees for pets and additional guests.

Property Types & Sizes

What are the most popular property sizes for rent? Research whether a 1, 2, or 3 bedroom best fits Naples guests.

Interested in other Florida cities?

Check out the Florida Airbnb rules directory 

What makes Naples a great place to invest?

Naples is the county seat of Collier County and has a population of around 15,000. Naples is located in the Southwest Florida region and is one of the wealthiest cities in America. There are many attractions and amenities in the city that make it a popular tourist destination. The climate is subtropical and offers some of the best outdoor activities in the country.

The city has many museums and galleries that offer an insight into the culture of Naples. There are also many parks and gardens where you can enjoy the wildlife or just relax with your family. The beach is also one of the most popular attractions in Naples because it is clean, safe, and offers great views.

The top attractions in Naples are:
  1. Naples Pier - One of the most iconic landmarks in Naples, the pier offers stunning views of the Gulf of Mexico and is a popular spot for fishing, sunset watching, and people watching. Visitors can also stroll along the beach or take a swim in the ocean.
  2. Naples Zoo at Caribbean Gardens - This family-friendly zoo offers a wide variety of animal exhibits, including lions, tigers, giraffes, and bears. Visitors can also explore the lush botanical gardens and take part in interactive animal encounters and educational programs.
  3. Naples Botanical Garden - Spread over 170 acres, this award-winning garden features 9 themed gardens, including a butterfly garden, a water garden, and a tropical garden. Visitors can take guided tours or explore the gardens on their own.
  4. Tin City - This waterfront shopping district is housed in a collection of historic buildings that were once used for fishing and shipping. Visitors can browse a wide range of shops and restaurants, and even take a sunset or dolphin watching cruise from the marina.
  5. Naples Pier Beach - This pristine beach is a perfect spot for swimming, sunbathing, and beachcombing. Visitors can rent chairs and umbrellas, and enjoy a variety of water sports and activities, including jet skiing and parasailing.

Naples Nearby Cities

Local Real Estate

How expensive is the real estate in Naples?

The cost of real estate can vary widely depending on the location, size, and features of the property, as well as market conditions. The median home value in Naples has increased 13% over the past year, and the average price per square foot is $610, which is higher than the national average.

Median Sale Price


13% YoY

Median per Square Foot


1% YoY

Average Monthly Rent


14% YoY

Property Descriptions

The most common terms hosts include in their listings for Naples, Florida

Word Cloud for Naples, Florida Short Term Rentals

Common terms for Naples short term rental listings.

When potential guests are scrolling through listings on Airbnb, they’re looking for certain essential information to help them decide if your property is the right fit for their needs. As a host, ensuring that your listing includes all the relevant information that guests will be looking for is vital.

Some of the must-have elements of a property description include:

  • Location: Guests will want to know where your property is located in relation to popular attractions, public transportation, and other points of interest.
  • Amenities: What amenities does your property offer? Be sure to list all features guests can access, such as a pool, hot tub, parking, etc.
  • Informative: The average listing in Naples has a description approximately 1,513 words long. Make sure yours is long enough to describe your property but doesn't require your potential guest to read a novel.

After reviewing more than 1,208 listings in Naples, we've consolidated the most common terms on the word cloud. The larger text represents a term that is used more often. The top ten mentioned terms are Beach, Naple, Pool, Outdoor, Vacation, Shopping, Beautiful, Family, Downtown Naples, and Perfect.

What are the most popular tourist activities in Naples?

Whether renting a house, an apartment, or a room, you should include popular tourist activities in your posting. The most common choices mentioned on property listings in Naples involve going to the Beach, the Zoo, Swimming, Boating, and the City Centre. When you write your listing, have a section with recommended activities near the property to give your guests an idea of what is available.





City Centre


Health Spa


Outlet Shopping


Jet Skiing

Adventure Activities

Local Attractions

What attractions do hosts highlight to guests?

There are quite a few popular attractions in Naples, including Fifth Avenue South, Naples Beach, Vanderbilt Beach, Naples Pier, and Barefoot Beach. Below we've included the most popular local and regional landmarks hosts usually include in their Airbnb or Vrbo property listings. Many hosts like to show off lesser-known regional landmarks visitors might not have heard of.

Regional Landmark

Naples Beach

Included on nearly all listings

Regional Landmark

Vanderbilt Beach

Included on nearly all listings

Regional Landmark

Naples Pier

Included on nearly all listings

Regional Landmark

Tin City

Included on nearly all listings

Regional Landmark

Naples Zoo at Caribbean Gardens

Included on nearly all listings

Local Landmark

Naples Botanical Garden

Included on nearly all listings

Local Landmark

Lowdermilk Beach Park

Included on nearly all listings

Local Landmark

Clam Pass Park

Included on most listings

Local Landmark

Delnor-Wiggins Pass State Park

Included on most listings

Regional Landmark

Barefoot Beach

Included on 92% of listings

Well Known Attraction

Fifth Avenue South

Included on 91% of listings

Local Landmark


Included on 69% of listings

What’s the weather like in Naples, Florida?

The weather is generally warmer than the national average, with an average high temperature of around 82°, while the average low is about 67°. The rainfall is much heavier, averaging about 40 inches per year, compared to the national average of about 27 inches. Snowfall is scarce, with an average year having no snowfall. The humidity levels in Naples are generally muggier than the national average, and the city has a mix of clouds and sunshine for most of the year.


December through February

58° Low 75° High

Muggy Days
22.5 days


March through May

66° Low 82° High

Muggy Days
45.8 days


June through August

75° Low 89° High

Muggy Days
90.9 days


September through November

70° Low 84° High

Muggy Days
65.2 days